-Est. 11/22/17 8:00AM-
The sneaker release of the (@nike) Nike X (@OffWht) Off-White “The Ten” project has come and gone but not without the expected drama. Since pictures surfaced about this project a few months ago the only certain thing has been the constant growth of the hype. For those of us who love shoes, we already knew that attaining any pair of the The Ten would be a challenge. That challenge became just a bit greater when only 9 of the 10 were released.
There have been workshops in specific cities around the world where the designer of The Ten concept, Virgil Abloh has gone with Nike and his company Off-White hosting meet & greets among personal design sessions and other features. The benefit in these sessions was also the opportunity to purchase product(s) from the highly coveted Nike X Off-White collection. As far as the states go, New York was the beneficiary cities of this process and if you didn’t have the means to luckily get registered or even take off of work, not to mention if you don’t live anywhere near NY, you were assed out.
Then comes the botched releases by not only Chicago Footaction where release dates were pushed back, but even directly from Nike where NikeTown stores in New York and Chicago who were scheduled to release pairs via the Draw only to have those entries cancelled. Once cancelled Nike announced that they would be releasing The Ten via SNKRS app which clearly meant the battle of the bots. Unless you have a bot or The Lord pushing your download and upload speeds, you knew it would be a tough cop. And shoutout to the few Boutiques around the globe who were able to distribute pairs as well. I know a ton of people scream backdoor and I am not naive to think some of it didn’t happen, but I can only imagine, just like those who don’t work in a boutique stores, employees may have wanted personal pairs as well and rightfully so.
And for me, like many others, I went 0-9 in copping but I haven’t given up lol. 3 of the shoes were highly targeted for myself, that being the Air Jordan I, Nike Presto and the Vapormax. Right now I’m still working to see if I can make some blockbuster trades to make it happen, so I’m hopeful. And of course I’m a bit disappointed I didn’t cop for retail but this is part of the game, this is how it goes, you win, you lose, you repeat. But I will say this and Nike should too, Kudos and thanks to Virgil for bringing back the excitement to Nike because for so long, they have really been dormant and it is always nice when the check is poppin’! The picture above displays what the craze was about.