I find it pretty dope that sneakers and the sneaker culture has grown at a pace that is almost unreal. But here we are, sneakers are a part of everything and have made sure to celebrate the significance of several holidays and special occasions whether they be globally, country-side or even locally recognized.
This takes us down to Miami where Art Basel was celebrated from December 5th to December 9th this year. When it comes to Art Basel and sneakers, the crowds come in capacity level numbers. Such numbers are brought not only because of the sneakers that are beautifully crafted often with a great story behind them, but just overall clean sneakers that will forever have a space in Art Basel history.
For the second straight year, an Air Jordan 1 was the center of attention. Last year for Art Basel, the Air Jordan 1 was presented in two different Artsy colorways that included one Rust Pink, and the other Igloo Blue with a color-block design that is in the mold of the OG Black Toes. As of December 2018, both of those shoes go for over $2,000 so you could see why this brings out the crowd for the 2018 version.
This year, Miami based sneaker boutique SoleFly were called to bring to life their version of a classic Art Basel Air Jordan 1. Right away, the hype for the shoe was in full force when DJ Khaled and store owner Chino hit social media to let the people know what was coming! And from there, it was a race to Miami, not only did residents of Miami want these, but people all over the globe who are into sneaks.
Fast forward to the day of release, anticipation is of course all over the place for the limited shoe that was to be released at a secret location. Word was mistakenly leaked of the location before SoleFly was able to let the public know and all hell broke loose. Eventually the police were called and the release had to be cancelled as it was seen to have unsafe conditions. With people who wanted the shoes for the wear and others wanting them for the flip, mayhem was all but destined unfortunately. Truly does suck for the individuals who traveled to get these shoes for self though, but that is part of this culture, you can’t please everybody.
Personally, I wanted these shoes as they brought back a special theme to myself, a kid from Michigan. The Jordan 1 with Miami Hurricane colors brought me back to the time I started watching football, college football in particular. It was the 2000 Miami Hurricane team that made me fall in love with the sport of football. Seeing that type of swagger on the football field was all I needed to be hooked on the sport. While I was not able to travel to Miami due to work, the cancellation of the Miami only release still bummed me a bit because I know the work it took for others. But like I said before, in this culture it is impossible to please everyone, Supply and Demand.
The weekend comes and goes and many suspect a drop online for this special shoe, tons of us dreading this because of the possibility of bots eating up the drop. So Monday, without notice SoleFly dropped a raffle link via Google that opened at 3:05, the famous Miami area code that is also embossed on the backside of the tongue for the left shoe of this coveted pair. The raffle was a shock and ended in about 15-20 minutes but was at a capacity making it rather difficult for the people who caught the tweet to sign-up, luckily for me, I caught it right away and was able to sign up! Others were upset that they missed the raffle but I thought this was as fair as it could be considering the demand for these bad boys. Winners were to be notified throughout yesterday and even earlier Tuesday but in the between time, they released the clothing piece of the SoleFly x Art Basel x Air Jordan capsule. This too caused a commotion on the net as people hoped it would be the shoes, thankfully for the clothing piece, I was able to cop some pieces that I wanted, on the shoe tip I wasn’t so lucky but I knew I had a chance seeing as I entered the raffle. Salute to the owners of SoleFly for calling out to individuals and informing them of their winnings, that was a nice touch that is greatly appreciated. All in all, they did what they could to make sure this was a safe release and that is what matters, but this definitely will go down as an Art Basel classic!!